My wife drives almost everywhere we go as a family. Most men wouldn’t want that, but I’m ok with it. Her car is nicer and larger than mine, so by default it is the family truckster. My car, by the way, is 10 years old and was once my wife’s. It’s paid for and I […]

n order for Americans back home to see just how amazing these sailors are, the Navy allows a number of dignitaries, journalists, bloggers and professionals to take part in these trips and write about them. Not only write but snap pictures, take videos and live like the sailors live for just over 24 hours. By “walking in their shoes” we can tell the folks back home just how amazing and dedicated our men and women are.

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.

When my six year old minivan can keep pace with our nation’s only “bullet train,” you know there’s a problem!

I don’t travel a lot for business – maybe three to five times a year. When I do it’s usually for a new business pitch, client meetings or training sessions. Being a big guy it’s also an uncomfortable experience because honestly, who the heck can fit into those seats anyways? It’s also an uncomfortable experience […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

I’ve been traveling for business a lot. There are people that travel for business a hell of a lot more than me and I’ve gotten a chance to know their world. It’s a world of rituals, of airports, cars and hotels, of strange conference rooms and offices, of packing, unpacking and packing again, a furtive […]