I love the holiday time. It’s the one time of year that I truly unplug (as much as I possibly can). It reminds me of how much time I need to spend with the family, getting back to what’s important in life – just like my fellow EoTer wrote today. One of my favorite things […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

Two to three times a month I do school drop off. I feel like Mr. Mom when they said to Michael Keaton, “You’re doing it wrong! It’s the South to drop off MORON!!!” I don’t know where to stand. Not sure of the protocol. I am also one of the few dads there. We are […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

It’s that time of year. The back-to-school season is upon us and families are getting back into their normal routines after the carefree days of summer. No doubt you’re seeing your inbox and Facebook stream filling up with images of kids waiting for the bus or walking into school for that first day. Last Wednesday […]

Last year at this time, my oldest daughter was headed to Kindergarten. It was a scary thing. Here she was, an innocent, shy, caring girl that was going to be throw in the wolf den that is the public school system. I only call it the wolf den because it’s the unknown. You’re dealing with […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

My daughter started first grade today and in her class around about four boys that she had in her previous kindergarten class. One of them, who my daughter calls her boyfriend, said to his mom today, “I can’t sit next to her because she’s too pretty.” And, in the same sentence, said, “I can’t go […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

At a time when American children continue to fall behind the rest of the industrialized world in math and science, the dim bulbs at the Helena School Board in Helena, Mont., rather discuss having kindergartners learn about the differences between the penis and vagina and have first graders learn about gay sex. If it wasn’t […]

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.

Imagine being a person, and for the sake of argument – a woman – who lives a life so devoid of satisfaction that you must try and create problems for other people. You so devalue yourself, and people who are comfortable in their own skin, you must create havoc and discord so you can feel like you’ve accomplished something.

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.

To paraphrase Chris Rock “they don’t grade life decisions, but if you have the chairman of an adult video company telling you that you’ve got some hot clips and that he wants to do business, you ****ed up.” But what can parents do to help their kids avoid former Miss California Carrie Prejean’s dilemma? A good grounding in the new Birds and Bees, including thinking twice about what you send out in an e-mail, SMS or Facebook post — and no pictures, please!

This week my oldest came home from school and she was sooooo excited that she screamed something inaudible to me that I later learned was, “Dad, I’m the star of the week!” As I prodded about this so-called award, I found out that it’s earned by getting your name pulled out of the hat. There’s […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

At some point in school, the Pledge of Allegiance gets to be rote. I think it’s about the 3rd or 4th grade. Stand Hand to heart . No, the other side. All together now, “I pledge allegiance …..” It’s just one more thing to do as a kid, like combing your hair, changing your underwear […]

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