My daughter started first grade today and in her class around about four boys that she had in her previous kindergarten class. One of them, who my daughter calls her boyfriend, said to his mom today, “I can’t sit next to her because she’s too pretty.” And, in the same sentence, said, “I can’t go [...]
Being a father of two young daughters, every day during the summer is a blessing because it takes you away from the daily musings of the office as well as the typical stuff us dads tend to worry about — beer, food, football, etc. Kidding…we really think having a good home life for our family; [...]
The Wall Street Journal has an article today written by Jeff D. Opdyke about parenting, specifically the challenge he and his wife face when spending time equally with his kids. It’s a good read and I can totally get where he’s coming from. We have two kids, a six-year-old and a three-year-old (nearly four) and [...]
How did we end up deciding to move from beautiful and sunny Southern California to the geographical center of the United States? Well, the answer is complex but I’ll try and share with you some of the reasoning and the crux of it here.
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
For the longest time, my three year old has had an anti-potty stance as if she was a member of a union and Jimmy Hoffa was the president. Plain and simple, she was all set with going on the potty. All. Set. My wife and I tried just about every trick in the book. Sticker [...]
Life is one big time management project. Think about it. You get up every morning to prepare for your day. For me, that typically means getting ready for work. That entails a a shower, breakfast, getting dressed, brushing my teeth and heading to the bus stop. Then it’s a bus ride to the train station [...]
Today was my daughter Molly’s last day of kindergarten. About 10 weeks from now she’ll officially start 1st grade, but until then she’s completely free (minus a couple of fun summer camps). When she arrived home today I asked her how it felt to be done with school and starting her time off. “Good”, she [...]
I’m still a Vermonter at heart. Having been born and raised in the Green Mountain State, and with my parents and other family and friends still living in northern New England, I’m proud of my Vermont heritage and I enjoy keeping up on the news & events that occur up north. This usually means stories [...]
I took my daughter to the eye doctors today and the diagnosis was that she needs glasses. Now, part of me doesn’t care that she needs them because it’ll help her see better, but the other part of me thinks that I did something wrong as a parent to let my kid get out of [...]
This is the second in a series of posts by EOT co-founder Scott Gulbransen about his recent trip aboard the USS Abraham Lincoln (CVN 72) underway off the coast of Southern California. Gulbransen spent time with the ship as it prepares to deploy to the Persian Gulf later this year. As a father, one of [...]
Under:
Kids with 5 comments
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
« Previous Page —
Next Page »
