In a short while, fellow EoTer David Binkowski will publish his thoughts on the Super Bowl. This is a preemptive strike because I know exactly what he’s going to say. Why do I care? Well, first off, I’m a die hard Pats fan. Always have been, always will be. I grew up in a time […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

That’s right 1985 Chicago Bears fans: defense really doesn’t matter anymore. The vaunted Monsters of the Midway of the mid 1980s might have trouble winning in today’s NFL where league rules have changed the game forever. No longer is defense rewarded or toughness matter as much as it used to. Instead, quarterbacks and the high-flying […]

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.

EOT Bowl picks: All the muscle, none of the ball shrinkage We’re just over halfway through Bowl season and in case you’ve been following along, I’ve been tearing it up on these bowl predictions going 12-4-1 over the first 17 games against the spread. Much like my boy @bigguyd rolling running down hill, once this train gets […]

David is a Partner at Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.

We’ve made an impressive run thus far in the bowl season, going 6-2 against the spread — and we’re not stopping there. We’re out to spread some post-Christmas joy in the form of more winning NCAA bowl game picks. You can Paypal your winnings to me later

David is a Partner at Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.

Just like our picks last week the 2012 Bowl season is heating up, with our predictions going 2-1 against the spread. This week features some really great games and top 15 teams that got a screw job from the BCS. Without further adieu, let’s get to making some money…  

David is a Partner at Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.

For a lot of Dads the upcoming Bowl Season truly is the most wonderful time of the year. Night after night, week after week, we get to enjoy the end of the college football season right through the first week of January, where we’ll be lulled back to sleep by another forced 1-2 matchup between […]

David is a Partner at Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.

If I say “Black and yellow”, you know what pro football team I’m talking about. “Maize and blue” has the same distinct notoriety in college football. That’s right, there are classic colors, logos and uniforms that you just can’t find fault with among the major sports. For some sports, like hockey and pro basketball, changing […]

David is a Partner at Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.

Men are dumb animals. Yes, guys, it’s time to fess up but somewhere in our DNA we have the “dumb ass” gene that makes us to stupid things. From backyard wrestling to punching walls to lighting things on fire, the phrase “Honey, I was just…” is pretty much the lead-in to every stupid thing we’ve […]

David is a Partner at Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.

The NFL’s Dallas Cowboys have started the season 1-6 with their playoff hopes fading fast, including yesterday’s embarrassing loss at home to the Jacksonville Jaguars 35-17. The Jags have been one of the more enigmatic teams this year, with losses to crap teams and wins against others, but Sunday’s domination of the Cowboys has to […]

David is a Partner at Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.

Even if sometimes you lose the game, the lessons always make the boys and men who play the great game of football winners.

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
Next Page »