Disney is one of the most magical places on Earth, or so they say. Try spending seven or so days with kids under the age of 10 and let me know if the experience is still magical. Yea, I’m speaking from personal experience. While Disney is a magical place, it does comes with its downsides. [...]
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Finding the right home, and submitting a winning bid, aren’t a “sure thing” even in this buyer’s market.
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
The Wall Street Journal has an article today written by Jeff D. Opdyke about parenting, specifically the challenge he and his wife face when spending time equally with his kids. It’s a good read and I can totally get where he’s coming from. We have two kids, a six-year-old and a three-year-old (nearly four) and [...]
Life is one big time management project. Think about it. You get up every morning to prepare for your day. For me, that typically means getting ready for work. That entails a a shower, breakfast, getting dressed, brushing my teeth and heading to the bus stop. Then it’s a bus ride to the train station [...]
There’s never any question for a father and his love for his kids. Any father knows what I am talking about and it’s that unconditional love people without kids have no real way of understanding. At the same time, each one of our kids is different. They have unique personalities and because they grow up [...]
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As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
It’s damn lucky kids are cute. Because behind that cute facade lurks a diabolical plague bearer — a creature akin to 14th century fleas, bringing death and sniffles to all who dare occupy the same room. On one of his recent weekend visits, my son brought with him his usual load of homework, Nintendo DS [...]
I don’t travel a lot for business – maybe three to five times a year. When I do it’s usually for a new business pitch, client meetings or training sessions. Being a big guy it’s also an uncomfortable experience because honestly, who the heck can fit into those seats anyways? It’s also an uncomfortable experience [...]
This morning I was listening to “Brand New 64 Dodge” by Greg Brown which always gets me thinking about being a father. You see, this song is about Greg’s childhood memories of his dad. Realizing that I too am creating my own son’s childhood one moment at a time, I asked myself: How will this [...]
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The family and I recently celebrated my youngest daughters third birthday. We have a relatively large family so it’s not that easy to have 30+ people at our modest Cape. What we typically will do is head up to Prince Pizzeria in Saugus, MA. Prince is a family style place, with excellent pizza, games for [...]
While I do my damnedest to ignore the signs of incipient adulthood in my kid, occasionally it walks up behind me and takes a war hammer to the side of my head, as it did last night. After taking in “Where the Wild Things Are” with the family, we decided to stop off and pick [...]
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