Today the wife and I (read wife) are taking down the Christmas decorations. For me, this is like a huge kick in the nuts. Here’s why: Vacation time is over. Work is right around the corner. I hate taking totes up and down the friggin’ stairs. I hate it, especially when I’m putting them away […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

I’ve told many of my friends who don’t have kids that Christmas morning is much better when you have little ones that still believe in the guy in the red suit. The feeling you get by watching the expressions on their face and listening to all the “ohs” and “ahs” is simply awesome. Instead of […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

This post will probably inspire some hate mail, or at least some grimaces, but I can’t stand the “holiday” picture card. There. I said it. Some time in the mid-1990s, these picture cards became the standard for families to send at Christmastime. I can’t deny their appeal and efficiency. They kill two birds with one […]

This is why the “equal time” given some holidays this time of the year upsets me. We’ve become so sensitive to everyone’s “feelings” that we’re willing to relegate the will of the majority to a sick and evil political correctness. Christmas, and to a lesser degree Chanukah, should not be relegated to equal time this time of the year. It’s simply ridiculous and disrespectful.

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.

Since we’re in the holiday spirit around here, I figured I’d do a little singing, well, maybe not signing, but at least tell all our EoTBlog fans out there what the 12 Days of Fatherhood are (play off 12 Days of Christmas, duh!).

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

So the holidays are coming. They come every year come hell or high water. There’s nothing you can do about it. Most of my family lives a short car ride away. When I say short, we’re talking about 15 minutes tops. People say to me all the time, “Oh, it must be so great to […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan