As regular readers here at Every Other Thursday already know, my three year-old son has Celiac Disease and is restricted to a gluten free diet. He will have to eat a gluten free diet for the rest of his life as he deals with the autoimmune disease that now effects 1 in 133 Americans today. […]

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.

The EoT Darwin Award is bestowed on those special dads (and sometimes moms) who go above and beyond the title of moron. They exemplify the reason why there should be testing for those that are humanly capable of conceiving children. And, as a result, should be locked away on the Island of Misfit Toys with […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

One of the pleasures in life for any hard working dad is beer (just as long as you’re not a raging alcoholic, but that’s a post for another day.” Us dads like all types of beer. We started out drinking the cheap stuff (i.e. anything we could get our hands on as teenagers and college […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

It’s high time for a tribute to the staple of white trash living: Old Milwuakee Beer. According to the official website of Old Milwaukee, Old Milwaukee is about living life to it’s fullest. Whether you are listening to your favorite tunes, taking in a race at the speedway, or enjoying the crisp mountain air, it’s […]

The family and I recently celebrated my youngest daughters third birthday. We have a relatively large family so it’s not that easy to have 30+ people at our modest Cape. What we typically will do is head up to Prince Pizzeria in Saugus, MA. Prince is a family style place, with excellent pizza, games for […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan