Are you the type of parent that screams and yells at the kids when things get out of control? After the kids have been bickering all day do you let loose with a raised-voice assault on those ungrateful brats? If so, welcome to the club. In an informal poll I conducted on Twitter, 4 parents [...]
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
Anyone can be a father, but it takes someone special to be a dad. That saying is on coffee mugs, shirts, Fathers Day cards, and more. It basically spells out the difference between being an accidental sperm donor and a present and positive male influence in your biological children’s lives. Growing with just a father [...]
Me and the fellas here at EoT spend a lot of time writing about our experiences as a dad, but without our wives, girlfriends, ex-wives, etc., we wouldn’t be dads (unless we went out and adopted on our own, which if you’ve read this blog enough, you know that each of us would be screwed [...]
She doesn’t nearly get the credit she deserves. She has to fight every day to justify to her working friends and herself why she gave up her career to stay home. She can prepare meals that make you wonder why she hasn’t opened a restaurant. She teaches you something new about yourself almost daily. She [...]
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
I was never a snappy dresser but I used to know how to put an outfit together. Recently I realized I’d forgotten how to dress myself and decided to do something about it.
At the end of a tumultuous weekend, its touching monogamy -16, banal extramarital kink +69
One of my favorite musical groups has always been They Might be Giants. I started listening to them in 1990, five years into their career. I still listen to them to this day, 25 years into their career. I listen to them while driving in my 1996 Buick, which will be considered a classic in [...]
Here’s a given, kids love stories. Here’s one that’s not, they like your stories more than they like Dr. Seuss, Eric Carle and all the other prophets of kiddie-book profit. I don’t know how it started but my kids, 6 and 4, just love hearing an old yarn from Mom or Dad. I know what [...]
A little bit before Christmas, my wife and I learned from one of her friends that her husband was…if not criminally abusive, then probably close to it. At the very least, it was definitely not how a husband or father — or a real man — should treat his family. We’re making sure to stay [...]
Editor’s note: This post is not about me, but about a different, married, 6’6″, father of three children named Ryan. And if shaving, waxing and balls offend you now is your chance to bail on this post. As a young man body hair wasn’t something anyone had to worry about, yet as an adult I [...]
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
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