Since the first of our five children started attending grade school back in 2003, we’ve been a family committed to Catholic education. Because our faith is central to how we live our life, the idea that our kids could combine their academic growth with spiritual growth always appealed to us. Despite living in an affluent […]

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.

I recently wrote a story about how the iPad was created to keep parents sane. it caused quite the crap-storm with some readers, but parents who read it, agreed with me wholeheartedly. It covered a variety of ways for parents to keep kids corralled in sticky situations. This post, however, is not the same, but […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

Two to three times a month I do school drop off. I feel like Mr. Mom when they said to Michael Keaton, “You’re doing it wrong! It’s the South to drop off MORON!!!” I don’t know where to stand. Not sure of the protocol. I am also one of the few dads there. We are […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

Last year at this time, my oldest daughter was headed to Kindergarten. It was a scary thing. Here she was, an innocent, shy, caring girl that was going to be throw in the wolf den that is the public school system. I only call it the wolf den because it’s the unknown. You’re dealing with […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

In the Greater Boston area, schools are opening, which mean kids have to get up early, clear out the sleep from their eye, grab their back packs and go to that place where they are supposed to learn all the things they need to learn to be wikked smahht. Not sure about you, but when […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan
Jun
17
Wait.

That’s what all the literature on the subject and my instincts say, to speak with you, and then wait, wait for you to respond. No one in our house waits, it seems, to venture an opinion on something; as a clan, we crowd our spaces with noise. For your brother, the being closest to you […]

This is a special week at my 3 year-old daughter Abby’s preschool. It’s known as “The Week of the Special Man”, a chance for dads to join their kids in the classrooms and spend some quality time with their classmates and teachers. I had an important work call in the morning and wasn’t sure if […]

My oldest came home with a paper from school that talked a reading program that all students should participate in. The basis of the program is that each student needs to read a book with their parent and at the end of the session, the student needs to do a book report. Now, my daughter […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

For background, I’ve always been a big proponent of Catholic schools. That’s not to say there is anything wrong with sending your kids to public school, I just like the religious aspect and faith formation available in the parochial environment. To that end, my kids have attended Catholic grade school and junior high. The mixing […]

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.

Out of the great state of California comes another pandering story of blatant pandering to one sub group of whining idiots. It seems that in the school district of Menifee Union they have decided to ban the Dictionary from school shelves due to it defining oral sex. That’s right, the actual dictionary. The Merriam-Webster dictionary. […]

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