Ah, the great American, family road trip! Full of memories — and the parents periodically running out of patience with four kids in the car. We did not plan on any family vacation of note this year. Just wasn’t in the budget. However, when Ford Motor Co. presented me with an opportunity to test drive [...]
Are you the type of parent that screams and yells at the kids when things get out of control? After the kids have been bickering all day do you let loose with a raised-voice assault on those ungrateful brats? If so, welcome to the club. In an informal poll I conducted on Twitter, 4 parents [...]
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
Overall, I’d like to think I am overly responsive to my kids and their need for time with Dad. But sometimes, things in life get crazy and the “Dad, can you shoot some baskets with me?” has to be answered with an exhausted no. That doesn’t mean it’s easy. This week I started a new [...]
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
Is it being in an airport or hotel knowing no one and with a lot of time to kill? Is it, specifically in this instance as I pen this from a shabby food court, my elbow avoiding a semi-colon-shaped coffee stain left by someone else, a layover here in Cincinnati, looking out over my laptop [...]
My Mom never let me get away with fake sick days as a kid. I always thought it was because she was a nurse and saw right through the times I was faking it. Then I thought, well, she just wanted me to get a good education. Now I see it’s all pretty simple – [...]
I don’t always have new gear. I don’t always have the latest video games. I do sneak in tech purchases from time to time, but I’m typically not one to wait in line and over spend for stuff either. Why? Well, I am the single bread winner in the house and let me tell you, [...]
This is Funk Chucks. He will funk you up! I am not playing with you, I could not be more serious about this. If you have pushed Funk Chucks too far, you will feel the fury of Funk Chucks. You’ve heard of nunchucks? Yeah, well, these are FUNK chucks. When you get hit upside the [...]
Men, I want to bring to your attention that there’s a “viral” status update game going on via Facebook where your wife, girlfriend or female friends might change their status to a color. It’s to help women spread breast cancer awareness – and I totally get it. So let’s help play along. Update your favorite [...]
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
Recently a high school friend of mine opted to delete his Facebook account. His reasoning for doing so was never explained and he announced the move well in advance, leading to that inevitable barrage of “Oh no! Please don’t go! Facebook won’t ever be the same without you!” comments and wall posts. This was actually [...]
Today the wife and I (read wife) are taking down the Christmas decorations. For me, this is like a huge kick in the nuts. Here’s why: Vacation time is over. Work is right around the corner. I hate taking totes up and down the friggin’ stairs. I hate it, especially when I’m putting them away [...]
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