The New York Times published a story about daddy bloggers and the recent Dad 2.0 summit. It’s about how daddy bloggers are the new mommy bloggers in a less crowded space.
Personally, I think the story is old news because this daddy blogging thing has been going on for quite some time now. The issue is, brands aren’t capitalizing on those of us who are publishing content online and have influence to the point that it can actually convince people to take an action.
The question is: why have brands hesitated to embrace daddy bloggers in the same fashion that they have mommy bloggers?
My guess is that us dad’s sort of don’t give a rat’s ass.
We’re not in this to make money. A lot of us are working and blog as part of our existing jobs or we do it because we like to write, not “blog” as my buddy Curtis says.
And, because we don’t give a rat’s ass, we might not as publish as much. While we have influence in small circles, we’re not getting the millions of pageviews some of the higher profile mommies are.
Another reason why daddy bloggers are still in the “start-up” phase of word-of-mouth marketing is that brands might not how to market to us, as opposed to at us.
Yea, commercials showing big ass trucks plowing through a bunch of mud, through the woods, while on the job, etc is cool and, sure, it’s manly. Is that going to get us to buy a truck?
Yea, commercials with hot chicks in bikinis holding crisp beers are entertaining to watch, but they aren’t going to get us to rush into the liquor store to buy a 30 pack.
I think the Times has it right about brands having to get past the “men are morons” thing and really get into the mindset of today’s dad.
We’re busting our ass day in and day out. We’re time starved. We’re trying to maximize every dollar we have because of the economy being in the crapper. Our purchase decisions, typically, impact the family both positively and negatively. We want to do our homework before we slap down $500 bucks on a laptop for our teenagers. We want to test drive that truck to ensure that it’s going to fit all the crap we need to take on our family road trips.
So listen up brands.
If you want us dads to pimp your stuff, ask us. Tell us how your product, service, app, is going to make our daily drivels as dads easier.
After all, it’s always about us, not you.