It’s all over the Internet. There are studies here and there and way over there about the Nielsen Power Moms (link opens PowerPoint) and influence of women in social media.

Those are just studies and research. Let me show you and prove to you why today’s dads are the real online power brokers. Back in May 2010, the Mom’s Rhapsody (below) — a parody of Queen’s classic Bohemian Rhapsody received a lot of play. As of this post, nearly 26,000 views on YouTube.

A month or so later, boom! Dads take the YouTube stage with a rap of the Dad Life (below). Nearly 1.9 million views as of this post…and it’s a rap! Not no classic rock ballad.

Just proves who has the real influence and power.

Word.

-Mike

When he’s not dreaming of being the king of his castle, Mike Driehorst, a PR & social media marketing professional, is happily married to his wife, Amy, and tries not to be the fifth child in their family. He needs to do more blogging not only here on Every Other Thursday, but also at Mike’s Points. If you don’t really care about blogs or don’t have much time, check Mike on Twitter.