Here at EoT we pride ourselves on being good fathers and generally – good men. But being a man isn’t all aftershave and lawn clippings. No, there is much more to it than that. There are these unwritten rules that men have, many of them unspoken and many of them not known until they are [...]
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As we learned in last week’s post, there are some moments in our children’s’ lives – specifically our daughters lives – that we will dread but cherish just the same. Last month we looked at some of the finer moments in our daughter’s lives, mostly related the pre-teen and teen years. This month, I’m going [...]
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Kids with 3 comments
Last Wednesday was a fairly normal evening at my house. My wife was at work so I was solely in charge of my daughters’ (ages 5 & 3) bedtime routines. After baths, a rousing game of Wii Super Mario Bros., and bedtime stories, I had them both tucked soundly into their beds when the phone [...]
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Kids with 4 comments
This morning I got up at 5am, like any other day of the week; schlepped down stairs; got my cloths ready; showered and shaved. That’s my routine (less the shaving part as I’m lazy and don’t need to hack at the mug everyday). As I’m getting out of the shower, I hear the pitter patter [...]
Remember those classic holiday pictures your parents would take? You know, the ones of you scream in fright because Santa looked like the Loch Ness Monster or that twisted looking Easter Bunny that would eat meat versus carrots? Well, this is what our parents would have done if they had the technology we have today. [...]
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Any red-blooded American male, or their parent, can tell you boys are just grosser than girls. Boys like mud, worms, farts, to say the word “poop’, and even boogers. Case in point: my two-year old son Michael. Michael is perhaps the most affectionate and outgoing toddler I have ever encountered. Yes, I know you may [...]
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
At the end of a tumultuous weekend, its touching monogamy -16, banal extramarital kink +69
Delta Airlines doesn’t actually hate your baby. In fact, they love your baby. How could they not? It’s a spectacular profit center. Of course, actual babies can’t fly unaccompanied, but older kids certainly can. Airlines make a big deal out of how well they’ll take care of your children while they fly off to wondrous [...]
The Today Show did a piece about mommy bloggers this morning that talked about the popularity of the space, specifically about dealing with negativity. All the typical things were covered: dealing with trolls, negative comments, back-lash, personal attacks, etc. Overall the piece was good, but where the hell is the love for the daddy bloggers? [...]
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I’m a huge James Bond fan. Of the films, my favorite is From Russia, With Love, in no small part because it contains one of the best movie fights of all time. (Everything else about the movie is great, too, including my adolescent crush Daniella Bianchi.) Classic right here, and one of the reasons I [...]
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