For background, I’ve always been a big proponent of Catholic schools. That’s not to say there is anything wrong with sending your kids to public school, I just like the religious aspect and faith formation available in the parochial environment. To that end, my kids have attended Catholic grade school and junior high. The mixing […]

As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s. In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21. As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com. A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids. Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.

When Dads get sick, well, we don’t. We do, all the symptoms of being sick are present but the reality is that we generally don’t allow ourselves the luxury of being ill and taking time off from life. We don’t allow ourselves to appear weak in the face of our wives and children. We try […]

Marriage has been in the news quite frequently as of late due to John Edwards and Tiger Woods, among others. Despite the infidelities of those involved, one aspect of these marital battles that has been overlooked is the kids. Often times, children are often caught in the cross fire of these love stories turned court […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

I was thinking recently of an idea for a story or essay about the books a man re-reads and what’s going on in his life at those times. So I started making a mental list of books I have typically read once a year or every other year or so, a habit I have fallen […]

I originally went looking for the fight scene in Bourne’s apartment, you know the one, but came across this nice little montage.

I wrote about this over at my blog, but had to repost a version of it over at EoT, considering that it is so dad focused. So, the Saints won the Super Bowl. Good for them. I was rooting for them big time, mostly because I’m not a Peyton Manning fan and the Colts are […]

Dad | Husband | Digital PR lead at @SchneiderPR | Executive Editor of @Technorati | Writer | Photographer | Bostonian | Sports nut | Tech geek | Craft beer fan

So my kid is good at art. And when I say good, I mean really good. I’m not bragging (at least not much), but when I post his stuff on Facebook or show others who come to the house, they are really, really astounded at his talent. He’s six and you can judge him yourself […]

There are two kinds of people that watch the Superbowl. Those who are watching for a great game and those who are watching for the commercials. I’m the third kind, the one who watches for both. The commercials have become almost as much of an event as the game itself over the years, introducing us […]

Ok, this won’t be a news flash to many but let me just say it, Stephen Baldwin is a putz. I say this not because he’s the untalented brother in a largely untalented family, or that he’s gotten paid a ridiculous amount of money to make some ridiculously bad movies (“The Flinstones in Viva Las Vegas” […]

My Mom never let me get away with fake sick days as a kid. I always thought it was because she was a nurse and saw right through the times I was faking it. Then I thought, well, she just wanted me to get a good education. Now I see it’s all pretty simple – […]

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