As busy Dads., we still make time to post some amazing content here on the EOT Blog. That said, I often have thought tangents I’d love to share with our readers but they don’t quite make a complete blog post. So to ensure these nuggets of brilliance don’t get lost on the world, I’ll start posting my “This and That” post here every week. I hope you enjoy it.
The Big Rotten Apple

Manning Shakes the Hand of the Better QB. AP
Don’t get the title wrong: I love New York. But what I don’t like about it is its sports team. Outside of the Jets (who have the second best football uniforms in the NFL), I despise Gotham’s sports franchises. Like the rest of America, they are the Evil Empire and whenever my lowly San Diego teams get a chance to beat them, well, it’s extra special.
That’s just what the San Diego Chargers did to the floundering New York Giants this past Sunday. In what San Diegans have come to call the “Rivers/Manning Bowl”, the Chargers got the last laugh with a thrilling, come-from-behind victory on the shoulders of quarterback Phillip Rivers. Despite looking like hell on offense at time, Rivers again showed why he’s a better than the junior Manning. Rivers now has more fourth quarter, come-from-behind wins than any other quarterback, sans Brett Favre.
Now, Manning has a Super Bowl ring and Rivers doesn’t. We’ll see how that all ends up when their careers come to an end.
Motorola Droid: Who cares?

This ain't no iPhone folks!
Perhaps because I am such an iPhone fan boy and early adopter, I don’t see the fascination with this new smartphone. It certainly looks cool, and it’s on the more robust Verizon Wireless network, but it doesn’t even come close the the iPhone in just about every aspect. All the hype this week seems to be nothing more than fluff and it’s getting old fast.
At a time when over 10% of Americans are out of work, is this what we should be focusing on?
Conversations at Wal-Mart
I stopped by the world’s biggest retailer this past weekend to pick ups some cheap undershirts.
While there, I didn’t see any of the carnage your find on the website The People of Wal-Mart, but I did eavesdrop on everyday conversations happening there. They were enlightening and probably closer to what the average American thinks. Most of them were talking about jobs, the economy and the recent terrorist attack at Fort Hood.
While those of us on the coasts and in big cities may scoff at the notion, the shoppers at Wal-Mart are much closer to the sentiment of everyday Americans than we are. It’s something we often forget. If you want to understand how middle America feels, go shopping there and just listen.
Follow Scott on Twitter @prgully or email him at scott@everyotherthursday.com. His personal blog, where he writes about public relations and social media, is www.scottgulbransen.com. Just don’t bitch to him because he has a very strong pimp hand.
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.