As the newbie on this blog, I thought I’d kick things off by sharing why I like farts. But I’m not going to write about why some people like to smell their own farts, or how effective farts can be for ending awkward conversations with a spouse. I’m going to share why farts are a [...]
All husbands will chuckle and nod when they read this post. It’s about the 3pm telephone call from the wife. You know what I’m talking about: You: “Hello.” Wife: “Hey hon, how’s your day going?” You: “Good. You?” Wife: “Good. What time are you coming home?” You: “Ah, not sure. The usual I’m guess.” Wife: [...]
Perhaps as parents we don’t give our kids enough credit for teaching us how to deal with life. Just maybe when we have a bad day at the office or changes in our lives seem to much to bear, we should turn to them for guidance.
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As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
One of the great traditions we celebrate is the annual pumpkin carving night in the Binkowski home. This marks the 10th year that we’ve carved pumpkins as a family and I want to share a few of the tips and tricks I’ve learned over the years. Finding the right pumpkin One of the greatest misnomers [...]
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David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
As many of you know, I’ve been down the past few days after having some “minor” abdominal surgery. When you have the abs of the Michelin Man, any minor abdominal surgery means a longer recovery since crunches haven’t been a priority for me the past few years. While I’ve been pretty much relegated to bed [...]
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
There’s a thousand reasons why The Art of Manliness is one of my favorite reads but this post is one of them Look: The handsome one is Capaneus. Through him the lightning went. A man of means, he never flaunted his wealth but kept an attitude no prouder than a poor man’s. He avoided people [...]
I’ll admit, a lot of crazy thoughts went through my head when my wife was in labor with our kids. I was panicked, terrified, proud, excited, moody and calm – at once. But one thing I wasn’t feeling was randy … and certainly not toward any of the nurses. So, without further ado, I present [...]
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The family and I recently celebrated my youngest daughters third birthday. We have a relatively large family so it’s not that easy to have 30+ people at our modest Cape. What we typically will do is head up to Prince Pizzeria in Saugus, MA. Prince is a family style place, with excellent pizza, games for [...]
Every single one of us has a routine. That routine may be different, and it may have variations and variables in it that would cause us to refute the possibility that it is in fact a routine, but that in itself is a routine. We might not do the same things every day, we might [...]
My son talks openly about his girlfriend, his love for her, his kissing of her, her hugs to him and, yes, even how they “sleep” together. That’s the good news. The bad news: My son is 3. And his girlfriend just turned 4. Yes, toddler love is alive and well on a daily basis at [...]
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