There’s a phenomenon I’ve encountered since moving to Jersey about 5 years ago that boggles my mind, so I’m writing this post to see if I’m alone or if it’s just a local, cultural, thing. No, I’m not talking about spray tanning, I’m referring to the use of the car horn. In this case, locals [...]
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
I recently drafted a post about how I was doing during my “midlife crisis.” I also dispelled some of the rumors of what a midlife crisis is, at least for me. As I continue to grapple with the fact that I am 42 years old, I am making some pretty important discoveries. One of those [...]
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As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
In case you haven’t seen them, the new 1800 Tequila ads are priceless. Actor Michael Imperioli (former Detroit 1-8-7 star) stars in a series of dead pan ads poking fun at today’s “men”. Last year’s spots were mediocre at best, taking pot shots at more upscale competitor tequilas. That said, this year’s ads are hilarious. Here’s [...]
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David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
This has been a great bowl season for Every Other Thursday readers that took my advice have come out well ahead. This is the last college game for a while so let’s get to it.
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
It’s being reported that a new Dad was not allowed to see his prematurely born twins at the hospital because hip hop mogul Jay-Z and his diva wife Beyonce asked that the hospital shut down wards of the building to protect their privacy.
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
That’s right 1985 Chicago Bears fans: defense really doesn’t matter anymore. The vaunted Monsters of the Midway of the mid 1980s might have trouble winning in today’s NFL where league rules have changed the game forever. No longer is defense rewarded or toughness matter as much as it used to. Instead, quarterbacks and the high-flying [...]
As the Director of Social Media at tax giant H&R Block, Scott Gulbransen recently returned to the tax business after previously spending 1o years at rival Intuit working on the TurboTax & Quicken brands. He brings 16 years as a marketing communications professional, and 11 tax seasons, with him to H&R Block and was responsible for the launch of many key social initiatives at Intuit before leaving in 2010. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including TurboTax, Sony Online Entertainment, and Applebee’s.
In 2010, Gulbransen became the first Director of Social Media & Digital Content for Applebee’s, creating the first-ever social media strategy for the world’s largest casual dining chain. While at Applebee’s, Gulbransen lead a small but nimble team responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community.
In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.
As a member of the TurboTax communications and social media team for 10 years, Scott helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy, including the launch of the TurboTax Blog. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.
Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.
A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.
Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully. Scott also is an editor and writer for Technorati.com.
The Bowl season is winding down fast, with two craptastic games being played this weekend preceding the National Championship game on Monday night. This has been a marathon worth of picks and if you’ve stuck with us this far you’ve come out well ahead. We’re looking to close the season on a high note with [...]
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
No, really it is. Tonight’s Cotton Bowl features the Arkansas Razorbacks and the Kansas State Wildcats in a matchup otherwise known as “The BCS Screwed Us” Bowl. Both teams have to feel slighted for not getting the nod to the Sugar Bowl, especially after seeing such an empty stadium thanks to Virginia Tech’s lack of [...]
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
As a young man I always found my father’s work bench to be fascinating. A collection of misfit tools, handed down from generation to generation, it provided us with everything we needed to get the job done. Bike repair? Grab a wrench. Changing oil? Pull out the oil pan and funnel. Recklessly hammering nails to [...]
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
Ok, bad pun, but we lit it up yesterday going 4-2 on our picks over the past 2 days. Tonight’s game features Clemson against West Virginia. Both teams are pretty evenly matched in terms of numbers but I like Clemson to cover the 3 point spread.
David is a Partner at
Large Media and the proud father of three boys. He's a guy's guy that's into sports, the Catskills, raunchy comedy, beer and gaming.
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